Hi, I am Idun
My journey
With a background in design and sustainability, I’ve spent years working with organizations to navigate complex challenges and embrace sustainability as a source of opportunity.
In 2024, I founded Respira to help businesses create strategies that go beyond compliance, fostering a planet-centric mindset that supports long-term success, without sacrificing joy or purpose.
My superpower: I translate complex, systemic challenges into simple, actionable strategies that inspire change.
I am restlessly chasing change while patiently supporting organisations and people in their regenerative transition.
I started Respira because I believe in the power of people to create positive change—when approached with agency, joy, and curiosity.
I’m passionate about helping businesses meet their sustainability requirements while opening their eyes to the bigger picture—where innovation, resilience, and thriving come naturally.
A regenerative business advisory
Respira helps organizations meet sustainability demands while finding opportunities for innovation and long lasting positive impact.
How?
By simplifying ecosystem knowledge and fostering a mindset that places the planet at the hearth of decision-making.
Mission
Respira is on a mission to democtratize ecosystem knowledge and help people and organisations build a planet-centric mindset.
The purpose is to plant seeds of change, find sparks of joy, ignite agency and hope.
Values
Respira is a value driven company, founded on the values of justice, joy, curiosity and transparency.
Respira has signed Creatives for climate commitment to divest from destruction and to be a positive contributor to a flourishing planet.